So why should you add impressions to your list of Instagram KPIs? Remember, impressions are always higher than reach.
Meanwhile, that would only count as one in the reach department. To illustrate, a user could scroll past your post twice, and it will count as two impressions. Impressions are sometimes confused with reach.īut there’s a key difference: whereas reach measures the unique views for your content, impressions account for multiple views from the same user. The next KPI to track on Instagram is impressions. #2 Useful KPI for Instagram Marketing: Impressions You see, without reach, you also wouldn’t be able to put a lot of other KPIs into context. And others may not see your posts if they don’t engage with your content often.Īnd in a study from Statista from 2019, it was found that the more Instagram followers you have, the less reach percentage you’ll have.Īccounts with over 200,000 followers have a measly 2.3% reach for stories. Or even the wrong day entirely.Ĭonversely, when reach is high, it tells you to stick with that kind of content.īut remember, not everyone on your followers list will see your posts.īecause some are inactive on Instagram. Or maybe you’re posting, running stories, and displaying ads at the wrong time of the day. So when reach is lower than your agency projected, you know that kind of content isn’t ideal for Instagram. In your Instagram Insights, you can check reach by day, week, and month as seen below.įor example, if you’re posting a photo of a customer using your product, what kind of reach did you accomplish with similar posts in the past?Īnd measuring reach provides insight into what resonates with your Instagram audience and what doesn’t. The first KPI for Instagram marketing is reach.Īs a general definition, reach refers to how many unique views your Instagram post, story, or ad receives.īefore posting your content, you want to have a target number for reach, based on historical analysis. #1 Useful KPI for Instagram Marketing: Reach
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In a rush? Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF guide. Let’s start off with the first KPI for Instagram marketing. (And there’s a lot of Instagram stats too!) How using these KPIs helps you deliver more relevant content to your target audience-following the Law of Visibility.Why these KPIs are essential to your marketing goals.15 KPIs your agency should be using for your Instagram marketing to gauge the success of your efforts.With KPIs for Instagram marketing, you have a tangible goal with a number attached to it. The only right answer is with KPIs, short for key performance indicators.
So there’s a great opportunity to expose your client’s brand to a large audience on the social media platform.īut how should your agency measure success? To boot, Meta for Business says that 200+ million Instagram users visit a business account every day. Instagram has over 1 billion monthly active users worldwide, according to Statista.Īnd the majority of them are under the age of 45.
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